Real brands winning me over in social media

I've been delighted by the way brands have interacted with me on Twitter.

Around April, I tweeted about RunKeeper, an iPhone app I had just bought. Within hours the developer, Jason Jacobs, was responding to me. Within a couple of days I was interviewing him for an article I wrote for a client.

Around the same time I tweeted something about Boingo. They too were on to me like a shot, helpful as could be.

Two weeks ago, the BT Business Hub in my hub office went down. I tweeted about it, and within an hour @BTCare was onto it, asking me questions and passing me on to @BTBusiness. They quickly got their service person Lisa Nield to call me, talk me through the problem and decide on dispatching a new modem router. I asked if I could have a chat with one of the masterminds behind BT's social media work and hey presto, Martin Faux rang me later that day.

Then yesterday, I happened to mention my favourite photo sharing site Smugmug in a Tweet. Within less than an hour one of the co-founders DonMacAskill had commented on my tweet and was following me.

One take-out for me is that businesses who notice customers and prospects get their attention - they deserve their attention.

I've also posted this here >>>>