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Thursday, 6 January 2011

Soundbite Traps #1 - Less is NOT more

If you had a dollar or a euro or a pound or maybe a yuan for every time you've read or heard "less is more" you could probably go out and buy an iPad, or maybe donate some money to a good cause, right?

There are a few instances where less of one thing equates to more of another.  For example, if you're overweight then less weight is likely to equate to more years of life.  For people with cashflow problems, less cash probably equates to more worries.

HOWEVER, in the way that this phrase is normally used, Less is NOT more.  Less might be better, but it's not MORE.  "Less is better" has a nice asonance as well.

"Less is more"sounds smart but it's actually a "1984" lie.  

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