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Thursday, 10 June 2010

Put the iPhone down and read a good magazine

Yesterday I was catching up on my magazine reading.  Since getting an iPhone I've found that it's crept into those odd moments when I used to read a magazine article.

I take no daily papers but I do subscribe to a few magazines: The Economist (since around 1998), Wired US edition (since 1996), Wired UK edition (since last year), Prospect Magazine (since earlier this year) and most recently Frieze magazine (contemporary art and culture).

For me, the Economist is a must-read, just to keep up with things.  It has great covers, and often flags up things I should be aware off, such as Low-Cost cars (the subject of one of my recent case studies for a client).

Prospect is excellent in principle but somehow I find it disappointing - graphically and content-wise, it's much thinner than I hoped.

The magazine that I always find rewarding is Wired.  If you can deal with the wayward graphics, it's just full of very good writing on many interesting subjects.  I like Wired so much that I even subscribed to the UK edition. I'm surprised and delighted to find it is at least as good as the US edition.  Yesterday I read an excellent article on pain, pleasure and habituation - why we should interrupt pleasurable activities and just keep going to complete unpleasant ones.  >>>>>

For me, Wired consistently triggers the urge to share what I've just read with anyone who will listen - surely the measure of interesting content.

Fingers crossed for Frieze magazine.  And fingers crossed I can rein in the iPhone habit.

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