On being like Leica - the Richer Conversation analogy

What is Richer Conversation?  I know what I mean and people who have spent time with me know what I mean. But what about everyone else. I have been looking for an analogy to illustrate / communicate the essentials of this premium service. I was fiddling around with Rolex and similar luxury brands, then I realised a better analogy for Richer Conversation is Leica cameras.  Here's why.  Your feedback will be valued and I guarantee to respond.
-----

For those of you who aren't familiar with the brand, Leica is a German brand with over 75 years of heritage, being the favoured camera of photography legends such as Henri Cartier-Bresson and Robert Capa. The classic Leica concept, embodied in the M-series, is unlike anything else in photography.

Mechanically they are extremely high quality and last forever, both the cameras and the lenses. This makes them very expensive. The M7 film camera body alone costs around £2,758.00 and the digital M9 costs £4,850.00. A simple 50 mm lens will cost at least £1,000 new - they don't do zooms.

Technically, they don't use the mirror/reflex system you get on an SLR. Rather than looking through the lens, you look through a viewfinder. There's no clunky mechanism flipping the mirror up and down with a judder and a noise. It's quiet, small and discreet.

They don't come loaded with gadgets enabling you to "point and shoot" - they demand some knowledge of photography and they take learning to use. They're not for happy snappers and they're not for photographers who like chunky great bits of kit.

People who use Leicas have a whole different mindset and feeling about taking photos. Every aspect of the Leica (history, design, brand, technology etc.) pushes the user to see things differently, with a heightened sense of awareness.

The essence of the analogy for me is this. Everyone can take photos but when someone uses Leica, they engage more with their photography and get more out of it. Similarly everyone has conversations, but people who embrace Richer Conversation engage more with it and get more out of it.

- How would you boil the Leica analogy down to the essentials, so that it communicates quickly?
- Any other brands that might have a similar dynamic of fundamentally changing the user's relationship with the function the brand serves? I rejected Rolex because it doesn't change the owner's relationship with time. And Apple is too mass market.

------
* No offence to happy snappers nor to "serious" photographers. For the record, I use a Canon SLR and lenses and I don't (yet) have any Leica kit.