Yesterday evening I had a long chat with Sally Church, a Brit working in the States.
Sally has a highly specialised line of work. She earned her PhD in respiratory medicine and now specialises in helping pharma companies working on cancer and leukemia. This is serious, hard science. Not woo-woo, not fluffy and not self-regarding webby stuff.
She runs a specialist blog on her subject - Pharma Strategy Blog - tweets many times a day, and gets business from both. In fact, as she tells it, her clients know that the best way to get in touch with her is by DM on Twitter.
The great thing is that Sally has found this out by trial and error. Not only does she have amazing expertise in her own professional field, she's also built up a body of practical knowledge about using social media in a highly specialised, hard-edged field.
Tuesday, 5 October 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment